Industrial Designer, developing innovative products, and retail experiences.

Two career disciplines centered in design thinking and story telling.

With more than a decade of experience across product design and retail/experiential design. With work ranging from award-winning hard goods for leading brands to immersive retail environments, activations, and brand experiences for globally recognized names in beauty, cosmetics, and fragrance.

Across both disciplines, the foundation is the same:

Understanding people, brands, materials, manufacturing, and how thoughtful design can turn ideas into compelling physical experiences. Projects are approached with a balance of creative problem-solving, strategic thinking, technical rigor, and attention to detail.

Experience spans concept and ideation through development, production, and execution, creating solutions that are visually distinctive, functionally considered, and commercially relevant.

Whether they are a well balanced economic houseware product, or a

retail space capturing the story of the beauty brand.